2025最全社交媒体发布图片尺寸大全
常用规范
Social Media Image Size Guide 2025
| Media | Width & Height | Aspect Ratio |
|---|---|---|
| Facebook Square | 1200 x 1200 px | 1:1 |
| Facebook Landscape | 1200 x 630 px | 1.905:1 |
| Facebook Portrait | 630 x 1200 px | 0.525:1 |
| Instagram Square | 1080 x 1080 px | 1:1 |
| Instagram Landscape | 1080 x 566 px | 1.908:1 |
| Instagram Portrait | 1080 x 1350 px | 0.8:1 |
| X(Twitter) Square | 1200 x 1200 px | 1:1 |
| X(Twitter) Landscape | 1200 x 900 px | 1.78:1 |
| X(Twitter) Portrait | 900 x 1200 px | 0.5625:1 |
| Pinterest Square | 1000 x 1000 px | 1:1 |
| LinkedIn Landscape | 1200 x 627 px | 1.914:1 |
| LinkedIn Portrait | 627 x 1200 px | 0.5225:1 |
| RedNote Square | 1080 x 1080 px | 1:1 |
| RedNote Landscape | 1200 x 900 px | 1.33:1 |
| RedNote Portrait | 900 x 1200 px | 0.75:1 |
| 微博 Normal | 980 x 900 px | 1.08:1 |
| 微博 Long | 800 x 2000 px | 0.4:1 |
Facebook More
| Item | Width & Height | Aspect Ratio |
|---|---|---|
| Square | 1200 x 1200 px | 1:1 |
| Landscape | 1200 x 630 px | 1.905:1 |
| Portrait | 630 x 1200 px | 0.525:1 |
| Profile | 320 x 320 px | 1:1 |
| Cover Photo | 1200 x 628 px | 2:1 |
| Stories | 1080 x 1920 px | 9:16 |
| Ad:All | 1080 x 1080 px | 1:1 |
Instagram More
| Item | Width & Height | Aspect Ratio |
|---|---|---|
| Square | 1200 x 1200 px | 1:1 |
| Landscape | 1200 x 630 px | 1.905:1 |
| Portrait | 630 x 1200 px | 0.525:1 |
| Profile | 320 x 320 px | 1:1 |
| Stories | 1080 x 1920 px | 9:16 |
X(Twitter) More
| Item | Width & Height | Aspect Ratio |
|---|---|---|
| Square | 1200 x 1200 px | 1:1 |
| Landscape | 1200 x 900 px | 4:3 |
| Portrait | 900 x 1200 px | 3:4 |
| Profile | 400 x 400 px | 1:1 |
| Cover Photo | 1500 x 500 px | 3:1 |
| In-Steam Photos | 1600 x 900 px | 16:9 |
| Card Image | 120 x 120 px | 1:1 |
| Ad:Tweets | 600 x 335 px | 1.79:1 |
| Ad:Web Card Image | 800 x 418 px | 1.91:1 |
| Ad:App Card Image | 800 x 800 px | 1:1 |
Pinterest More
| Item | Width & Height | Aspect Ratio |
|---|---|---|
| Square | 1000 x 1000 px | 1:1 |
| Static and Ad Specs | 1000 x 1500 px | 2:3 |
| Idea Pin | 1080 x 1920 px | 9:16 |
| Square Pin | 1000 x 1000 px | 1:1 |
| Long Pin | 1000 x 2100 px | 1:2.1 |
| Infographic Pin | 1000 x 3000 px | 1:3 |
| Ad:All | 1000 x 1500 px | 2:3 |
LinkedIn More
| Item | Width & Height | Aspect Ratio |
|---|---|---|
| Landscape | 1200 x 627 px | 1.914:1 |
| Portrait | 627 x 1200 px | 0.5225:1 |
| Blog Post | 1080 x 1080 px | 1:1 |
| Company Logo | 300 x 300 px | 1:1 |
| Company Square Logo | 60 x 60 px | 1:1 |
| Company Cover Image | 1128 x 191 px | 6:1 |
| Life Tab Main Image | 1128 x 376 px | 3:1 |
| Lift Tab Modules Image | 502 x 282 px | 1.78:1 |
| Lift Tab Photo Image | 900 x 600 px | 3:2 |
ReaNote 小红书 More
| Item | Width & Height | Aspect Ratio |
|---|---|---|
| Portrait | 900 x 1200 px | 3:4 |
| Square | 1080 x 1080 px | 1:1 |
| Landscape | 1200 x 900 px | 4:3 |
| Profile | 400 x 400 px | 1:1 |
| Cover Landscape | 800 x 600 px | 4:3 |
| Cover Portrait | 1242 x 1660 px | 3:4 |
| Background | 1000 x 800 px | 10:8 |
ReaNote 小红书常用的图片比例
ReaNote 小红书封面
小红书笔记的封面图片，有竖版封面和横版封面两种尺寸比例。
大多数情况下推荐大家使用竖版小红书封面，因为同等情况下竖版封面的显示面积比横版封面多数大约40%。
更多的展示面积以为着更高点关注度，为了让我们分享的小红书笔记被更多人关注，建议大家选择竖版格式的小红书封面。
ReaNote 小红书背景图
小红书背景图是小红书个人主页上半部分的背景图片，它的图片比例是5:4。
小红书背景图的左侧区域需要展示头像、昵称和个人数据，建议大家在设计背景图片时，将这个背景的视觉焦点放在居中/偏右侧的位置，以确保我们的背景内容不被遮挡。
ReaNote 小红书配图
和常规的内容分享平台不同，小红书笔记的内容配图都是顶置轮播滑动的形式进行展示。
为了确保版面的一致性，小红书提供了3种笔记配图的尺寸，分别是竖版（3:4）、方形(1:1)、横版(4:3)，并且整篇笔记只支持一种图片比例。
ReaNote Common Image Ratios for Xiaohongshu (Little Red Book)
ReaNote Xiaohongshu Cover Images
Xiaohongshu note cover images come in two aspect ratios: vertical and horizontal.
In most cases, we recommend using vertical covers for Xiaohongshu notes, as vertical covers occupy about 40% more display area than horizontal ones under the same conditions.
More display area means a higher level of attention. To make your Xiaohongshu notes stand out, we suggest opting for vertical cover formats.
ReaNote Xiaohongshu Background Images
The Xiaohongshu background image is the header image at the top of your personal profile page, with an aspect ratio of 5:4.
Since the left side of the background image displays your avatar, username, and profile data, we recommend placing the visual focus of the background in the center or slightly to the right during design to ensure key elements remain unobstructed.
ReaNote Xiaohongshu Content Images
Unlike regular content platforms, Xiaohongshu note images are displayed in a top-positioned carousel format.
To maintain layout consistency, Xiaohongshu provides three image ratios for notes: vertical (3:4), square (1:1), and horizontal (4:3). Importantly, each note can only use one image ratio throughout.
参考网址
最后更新日期：2023年8月22日